Discover SHe Label

SHe, Safe & Happy everywhere is our promise to all women.
We are the only independent and global label to certify hotels
meeting female guests expectations.

Our recommendations are based on our exclusive survey on
5.000 women in 5 countries

to better understand what really matters to them:

Women represent 64 % of global travelers and 52 % of business travelers.

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Women consider that the hospitality sector does not fully meet their needs as traveler.

0 %

Women consider that SHe Travel Club label will be a key decision factor to book a hotel.

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Business female travelers consider their companies should prioritize their safety when booking hotels. 

3 levels of certification

Silver – Gold – Platinum

What SHe Label checks in hotels?

We check hotels based on SHe Travel Club exclusive survey and expertises. 

70 criterias, 4 pillars to Make Hospitality Better for Women.


■ Fully secured room with double door lock
■ Spyhole
■ Lit up corridors
■ 24 hour front desk presence


■ Emergency kit available with sanitary pads, makeup & nail polish removers
■ Hand-held shower heads
■ Full length mirror
■ Separated shampoo & conditioner


■ Employees trained on women’s needs
■ Beauty & fitness services on demand with flexible hours
■ Yoga mat on demand
■ Concierge recommendations for local activities adapted to women


■ Diverse and healthy menus options at breakfast and other meals
■ Diverse and healthy menus at bars, restaurants and in-room dining
■ Table d’hôtes
■ Special training for bar employees towards women

You will find in all certified hotels a SHe signature Kit

SHe Signature Kit

What can you find in SHe Signature Kit ?

■ Makeup remover

■ Nail polish remover

■ Hygienic pads

(on demand at reception)*

Why do they feel Safe & Happy in a SHe certified hotel?