Discover SHe Label
SHe, Safe & Happy everywhere is our promise to all women.
We are the only independent and global label to certify hotels
meeting female guests expectations.
Our recommendations are based on our exclusive survey on
5.000 women in 5 countries
to better understand what really matters to them:
Women represent 64 % of global travelers and 52 % of business travelers.
Women consider that the hospitality sector does not fully meet their needs as traveler.
Women consider that SHe Travel Club label will be a key decision factor to book a hotel.
Business female travelers consider their companies should prioritize their safety when booking hotels.
Our 3 levels of certification:
Silver – Gold – Platinum
Discover our 4 pillars
We work with hotels and experts to understand and breakdown the best practices to make hotels more adapted to their female clientele.
You will find in all certified hotel a SHe signature Kit
SHe Signature Kit
What can you find in SHe Signature Kit ?
■ Makeup remover
■ Nail polish remover
■ Hygienic pads
(on demand at reception)*
Why do they choose a certified hotel?
"I know that everything is done in hotels for absolute security, but I was once approached at check-in by a stranger who asked me if I was alone in my room. So, that night, I blocked my door with a chair. And since then I ask for two keys: one for me and one for my husband. What we would like is that little something that doesn't change anything, but that changes everything: a room with double security if we ask for it, a person from the hotel to whom we can discreetly report a problem of harassment."
"The loneliness of the hotel room after an intense day, I can't get used to it. I often think that there must be other women in the hotel who are in the same situation as me. I personally am not able to approach a foreigner in the elevator even when I see a fellow countrywoman there. But if there was an app that brings together women who are in the same situation. It would be enough to search according to affinities, proximity, or language to share a moment, exchange impressions, dine in a nice place, it would be absolutely great to meet other women. Obviously I'm not sexist, it could be a man, but then these apps already exist!"
What I don't condone is the hotel bartender's knowing wink to the stranger who invites me to share his olives, and then rushes to clean the counter for me to sit down. Unacceptable complicity of men. Complaining would be normal. But what would be even better if it didn't happen anymore."